Lamborghini DNA Research Concept

What if Lamborghini’s visual identity could evolve without losing what makes it unmistakable?

Alireza Salehi’s Lamborghini DNA Research explores a cleaner, more refined interpretation of the brand’s design language—retaining its heritage while opening the door to new expressions across different vehicle categories.

From geometric, technical surfaces for future hypercars to softer, more elegant proportions for a GT 2+2, the study explores how one design DNA can evolve into different characters without losing its identity.