At the Japan Mobility Show 2025, Toyota Motor Corporation Chairman Akio Toyoda described the new Century as a car in a class of its own. It represents the highest expression of Japanese craftsmanship and the brand’s vision for the next century. Heritage and Purpose The story of the Century traces back to Toyota’s founding philosophy. In the 1930s, Kiichiro Toyoda sought not only to build cars but to establish an automobile industry for Japan. This idea shaped every generation