SETIME: Making Time Tangible

Time is often thought of as abstract and intangible, yet Korean design student Geonwoo Kang from Jeonbuk National University has reimagined it as something you can physically touch and measure. His project, SETIME, is a conceptual device that turns invisible time into a tactile, interactive experience.

A New Approach to Measuring Time

SETIME functions as both a timer and a measuring tool. Using a simple front slider, users can switch between Timer Mode and Measure Mode.

In Timer Mode, the tape can be pulled to physically set the countdown. The act of extending the tape becomes a direct way of measuring time, combining tactile feedback with digital precision.In Measure Mode, the device acts as a measuring tape, with lengths displayed digitally for accuracy.

This dual purpose allows SETIME to bridge the abstract concept of passing time with the physical act of measuring space.

Design and Interaction

The design of SETIME emphasises clarity and simplicity. The pull-tape is the primary interface, offering intuitive control without relying on complex buttons or screens. When placed on its dedicated charging dock, a soft green glow indicates charging status, reinforcing its calm and thoughtful character.

A Conceptual Reinterpretation

SETIME goes beyond numbers on a digital display. It encourages people to engage with time in a more direct way. By turning time into something that can be physically stretched and set, the design invites users to rethink how they perceive and interact with the passing of minutes and hours.

Conclusion

SETIME is not just a timer, it is a reimagining of how people could relate to time in a more tangible way. For students, designers and anyone curious about new forms of interaction, it presents an intriguing proposal that makes the invisible visible and the intangible tactile.

Project by: Geonwoo Kang, Jeonbuk National University