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At the Japan Mobility Show 2025, Toyota Motor Corporation Chairman Akio Toyoda described the new Century as a car in a class of its own. It represents the highest expression of Japanese craftsmanship and the brand’s vision for the next century. Heritage and Purpose The story of the Century traces back to Toyota’s founding philosophy. In the 1930s, Kiichiro Toyoda sought not only to build cars but to establish an automobile industry for Japan. This idea shaped every generation

Exploring Emotion, Performance, and Human Connection in Future Mobility Mazda unveiled two new vision models, the Vision X-Coupe and Vision X-Compact , at the Japan Mobility Show 2025 , under the theme “The Joy of Driving Fuels a Sustainable Tomorrow.” Together, they present Mazda’s evolving philosophy of balancing emotional design, driving pleasure, and environmental responsibility. Vision X-Coupe: Performance with Purpose The Mazda Vision X-Coupe represents a bold interp

Honda has unveiled the Super-ONE Prototype at the Japan Mobility Show 2025. Developed under the concept name e: Dash BOOSTER , the compact electric vehicle is designed to enhance everyday mobility by combining the environmental benefits of electrification with the emotional connection of traditional driving. Design and Character The Super-ONE Prototype embodies Honda’s pursuit of “the joy of driving” within an electrified format. Built on the lightweight platform used in Hon

Redefining the Art of Time on the Move The Mitsubishi Elevance Concept presents a clear shift in how mobility is understood. It is designed not around performance figures or range alone but around time, how it is spent, how we move through it, and how design can shape it. The Elevance is an electrified crossover SUV that blends refined form with advanced engineering. Powered by a quad-motor 4WD system using Mitsubishi’s Super-All Wheel Control (S-AWC), it offers confident han

Ferrari has unveiled the F76 , its first fully digital hypercar that bridges the brand’s racing heritage with the future of virtual design. The project celebrates 76 years since Ferrari’s first victory at Le Mans in 1949 , transforming this legacy into a new design language created entirely in the digital realm. The F76 is not built for roads or tracks. It exists in Ferrari’s evolving digital ecosystem, a hypercar born for the virtual world that reflects the brand’s commitmen

Toyota has officially revealed the new model in its iconic off-road series, the Land Cruiser FJ . The vehicle is planned for launch in Japan around mid-2026 and represents a renewed interpretation of Toyota’s core idea of mobility that works everywhere. Continuing a 70-Year Legacy The Land Cruiser began in 1951 as the Toyota BJ, the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has remained a symbol of safety, durability, and trust in extreme envir

Ferrari has unveiled its latest One-Off creation, the SC40 , a bespoke berlinetta born from the brand’s Special Projects programme. Built on the architecture of the 296 GTB , this one-of-a-kind car combines Ferrari’s design heritage with contemporary precision, reflecting the individual vision of a single client. Designed under the direction of Flavio Manzoni , the SC40 represents the most exclusive tier of Ferrari craftsmanship, a car that exists as a singular expression of

Suzuki’s Victoris arrives as a statement product meant to show that the company can move beyond safe, functional design and express confidence through form. It sits on the Global C platform, sharing engineering DNA with the Grand Vitara, yet aims to carry a distinct visual identity. From an industrial design standpoint, the Victoris is an interesting case. The engineering is solid, the stance is correct, and the interior is well resolved. But the visual composition, especiall

TheArsenale has officially opened its doors in Wafi City, Dubai, introducing a new kind of design destination that blends culture, mobility, and innovation. Founded by Patrice Meignan, TheArsenale has become a global reference in the mobility design world, and its arrival in Dubai marks the beginning of a new chapter for the region’s creative and technological landscape.

Mercedes-Benz steps into a new era of design with the Vision Iconic , a show car that bridges the brand’s rich heritage with its vision for the future. Revealed in Stuttgart and Shanghai , the Vision Iconic embodies the essence of timeless elegance, advanced technology, and the art of automotive emotion. It is both a sculpture and a statement, redefining what the next generation of luxury mobility can be. A Show Car That Connects Past and Future The Vision Iconic draws inspir

Conceived as a sculpture on four wheels , the Lamborghini Manifesto represents the purest form of the brand’s design philosophy. It is not just a concept car but a declaration of intent, a statement of how Lamborghini envisions the future of its design language. Every surface, angle, and proportion is sculpted to create emotion at first sight, merging the essential with the iconic. Manifesto embodies the idea of radical purity and powerful presence . Like the Terzo Millennio

Modem Works, in collaboration with Google DeepMind and Studio Ross Lovegrove, introduced Seed 6143 , a research project that explores the intersection of design, AI, and advanced manufacturing. The work demonstrates how artificial intelligence can become a true design partner, shaping new forms through an exchange between human intent and machine intelligence. Process and Philosophy The foundation of Seed 6143 lies in training AI on Ross Lovegrove’s personal sketches and des

In a bold and refreshingly stripped-back gesture, Dacia has unveiled its latest concept, the Hipster , as an alternative vision of electric mobility that harks back to essentials. Positioned as “ultra affordable, ultra essential,” the Hipster is more than a styling exercise. It is a statement of intent about how an accessible future EV might look and feel when freed from superfluous features. Concept and Positioning While Dacia’s earlier projects like the Manifesto already ex

The Ferrari Mythos is one of the most significant concept cars born from the collaboration between Ferrari and Pininfarina. First revealed at the 1989 Tokyo Motor Show , the Mythos was never intended for production, yet it stands as a landmark in design and engineering. Origins and Engineering The Mythos was developed on the mechanical base of the Ferrari Testarossa and powered by a 4.9 litre flat 12 engine (Tipo F113 B) paired with a five speed manual gearbox. Output was

Škoda designers have revisited one of the brand’s most celebrated cars, the 110 R coupé, and imagined how it could look in the modern era. The concept is not a retro copy but a bold reinterpretation that connects heritage with contemporary design philosophy. The Legacy of the 110 R The original Škoda 110 R was produced between 1970 and 1980 at the Kvasiny plant. It was admired for its proportions and elegance and became the basis for racing variants such as the 200 RS and the

Bengaluru-based Ultraviolette has unveiled the X-47 Crossover, a machine it claims is the world’s first motorcycle to feature radar and camera integration as standard. Positioned as a multi-utility electric crossover, the X-47 marks a significant leap in rider safety, technology and performance for the Indian market. A New Benchmark in Rider Safety At the heart of the X-47 is Ultraviolette’s proprietary UV HyperSense system. It pairs sixth-generation long-range radar technolo

British watchmaker Apiar has unveiled its first core range, the Gen1.0, alongside a special limited edition MR². Founded in 2022 by engineers and childhood friends Matt Oosthuizen and Sam White, Apiar is built on a mission to “build the impossible” by fusing advanced engineering with watchmaking. Gen1.0 Dawn and Dusk The Gen1.0 is a striking example of how generative design and additive manufacturing can redefine horology. Designed in collaboration with watch designer Max Res

The launch of the Suzuki Alto 800 in 1982, and its arrival in India in December 1983 as the Maruti 800, marked a decisive moment in the history of small cars. Beyond its engineering, the car’s design reshaped the idea of what an affordable family vehicle could look like and set a template that would be followed for decades. A New Shape for Mobility The second-generation Alto, built on the SS80 platform, adopted a compact, boxy silhouette with straight lines, large windows and

Teenage Engineering’s Choir is more than a novelty speaker system. It is simultaneously an object, an instrument, and an experience. The project blends design, craft, technology, and sound in a way that provokes both wonder and critique. This article unpacks the aesthetics, the mechanics, and the meaning behind Choir, assessing what makes it compelling, where it risks faltering, and its place in the evolving intersection of home technology and art. Origins and Inspiration Cho